Designer: Orange22 Design Lab - Dario Antonioni Location: Culver City, California, USA Category: Soft Goods/Apparel Award:Runner-Up

GRID-IT!

People want their stuff organized. GRID-IT! is the solution. An ingenious object-retention system which holds an endless array of objects firmly in place. GRID-IT! works as an integrated or stand-alone product solution in virtually any situation imaginable. Cars, boats, airplanes, apparel, luggage, indoor, outdoor, sports, luxury, you name it.

Initially we set out to design a travel goods line for young digital globe trotters. Part of that creative exercise included "a day in the life of ..." hypothetical journeys for a wide variety of travelers, males and females between the ages of 17 - 35. We paid close attention to the types of objects these characters carried on their person and which they wanted access to quickly and frequently. We also noticed how short lived the life-cycles for electronics is. There's a new camera, battery, cell phone, charges, music player, pretty much daily. Thats an important observation because our solution needed to accommodate—unknown future gadgets and an individuals preferences for grouping, sorting, and orientation.

Core77: What's the latest news or development with your project? GRID-IT! just landed in all 330 apple stores worldwide.

What is 1 quick anecdote about your project? We set out to develop a line of travel accessories for a younger digitally savvy globe trotter and GRIDIT smacked us in the face. Sometimes you need to take a step back to see the full picture of a concepts potential. It was no surprise that we scrapped the travel goods and turned our full focus on GRID-IT.

Read on for full details on the project and jury comments.