Though neither planned nor branded as an Apple-centric show, more than half of the works on display are from Cupertino:
The focus is on the design of Jonathan Ive, Senior Vice President of Industrial Design at Apple, [the man] responsible for creating all of the devices of the California based company. His products are of incomparable popularity on account of their extremely consistent and recognizable design. More than half of the 300 exhibits are products by Apple, which are shown for the first time in a comprehensive overview.
The exhibition traces a retrospective of works as well as of the company's internal development of design, and moreover provides a comprehensive insight into research questions of design history by means of this popular design. In this context the Museum...will be showing some first-rate items from its own comprehensive collection of post-war industrial design, including works of the designers Michele De Lucchi, Tobias Grau, Hans Gugelot, Herbert Hirche, Peter Raacke, Dieter Rams and Hadi Teherani. Further the exhibition focuses on the economic importance of design.
The exhibition will run through January 15th of next year.