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"See What You Print" Touch Printer Concept
In other words the real cache of this product is in the touch interface. As far as I'm concerned we only really need one touch ui is our lives that can connect to any number of applications and devices for output.
Color e-ink, by the way, will be much less accurate than LCD displays for a while yet. Their contrast is pretty low so colors are washed out.
It is a nice concept as it looks fun to use vs. the frustrating printer, but we're moving away from printing "pictures" like this. To sum it up: I'm not sure if its handy enough for professionals or could be priced low enough for its consumer niche.