It never occurred to me that if you printed a woodgrain cross-section on a piece of paper, and the ink bled enough to appear on the paper's edges...
...and you stacked those sheets into a solid brick, you'd then see woodgrain along the sides. Making this one nifty Post-it pad.
It still raises the question of how they generated a slightly different cross-section for each sheet. If they were all the same, the sides would just have straight lines running down them, but as they've executed this the grain seems natural. Do you think they scanned the cross-section of an actual block of wood, then shaved a hair off, scanned it again, sanded it again, and so on?
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It seems like it would be impractically expensive to have each individual page printed with a unique design.
It doesn't look like they have, if you look at the second picture you can see that both sides have the identical grain printed on them.
Pretty neat though, I'd buy one.
That's the gist of it, not sure precisely what the industrial process it.
First time I've ever seen that done on a commercial product, but that technique is pretty common on the cheap stuff (y'know: pens, notepads, samples, trinkets, and marketing pamphlets) that every booth shoves in your hands at business and industry conferences.
I had to read this all twice to let it sink in that this is actually a stack of paper!! Honestly though, I can't think of any other way they might have made it besides what you proposed. ...which adds to the mystique of this magical little memo block.
Too bad it seems to be discontinued by online sellers :(