Atlanta-based industrial designer Krystal Persaud hopes to address systemic flaws in consumer culture by shooting straight for the top with a project called CEO for Change. "It drives [her] crazy that so many companies do not know what industrial design is!" Through CEO for Change, she hopes to raise the bar for "better and more sustainable products on the market."
CEO for Change is about reaching out to CEOs of top consumer products companies in the US and convincing them that industrial designers can transform their products to be more sustainable and innovative. I want to reach the CEOs of companies like Kellogg or Frito Lay where it's hard to tell whether they are aware of the differences between designers and packaging engineers.
How can companies transform a product to be more sustainable? They can (a) alter the material to be recyclable/biodegradable (b) monitor their energy and material use (c) reclaim it from consumers and repurpose it ...
Or my favorite option (d) utilize industrial design and redefine your product!
It's certainly an ambitious project for a young designer—Krystal completed her degree at GeorgiaTech in 2010—but we whole-heartedly support with her mission "to inform more people about industrial design and the creative design process." Learn more at CEOforChange.com.