Here's another design video with commercial intentions, this one a bit more interesting in that it appears largely unscripted (save for one part, see below) and focuses more on the designer than the product. It's a Nikon-produced spot looking at industrial designer Chikara Fujita, the 26-year-old behind the CoolPix P300, which has won both Good Design and iF Design awards.
There is some design discussion around 3:40, and I'm surprised that Japanese corporate handlers—to whom unity is the supreme trait—let Fujita express, around 5:10, dissastisfaction with having to deal with Nikon's bean counters.
Some cultural notes for those unfamiliar with Japanese corporate customs: 1) Hashimoto, the eccentric-looking guy with glasses who looks like he drives to work in a convertible directly after shampooing his hair, is Fujita's sempai, or senior; at many corporations a sempai is paired with a kohai ("junior," incoming employee) to show them the ropes. The relationship is something like a Big Brother program of the nurturing, not Orwellian, variety.
2) The over-the-top ending will probably leave Westerners cold, but will make perfect sense to anyone who's ever had to sit through a Japanese soap opera.
With Friday's Nokia design story/commercial, I expressed a wish to see the designers speaking freely while getting hammered at a bar. Ironically, in this video the only part that seems highly scripted is the scene where Fujita and a coworker throw back some brewskis at a deserted watering hole.
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