Chicago-based streetwear label Nøthing Major is a side project from Chris Kaskie and Mike Renaud, President and Art Director, respectively, at Pitchfork—yes, that Pitchfork—who launched the label earlier this year with the help of Stüssy's David Rush in San Francisco and Object Design League's Caroline Linder.
Kaskie and Renaud launched the brand as a straightforward proposition to highlight the work of artists and graphic designers through accessible lifestyle products.The idea of Nøthing Major is exactly what it sounds like. Not a big deal.
We believe you can't achieve real happiness through buying things, but that some amount of peace is found in knowing you're sporting something made with care for quality and aesthetic integrity. At NøMa, we are collectors and advocates who celebrate emerging culture. We believe that collaboration with artists whose creative outlook both inspires and surprises is something worthy of being shared. We one day aim to fulfill all of your urban sprezzatura fever dreams, matching sartorial tastefulness with rakish irreverence.
Aurelien Arnaud has abstracted familiar objects are abstracted in this limited edition shirt commissioned for the Nothing Major pop-up shop at the Pitchfork Music Festival in Paris this past October.
More of the goods and a special holiday discount after the jump...
This fashionable brass piece was crafted in Japan by Crane and etched in the USA with the Nothing Major custom Ricci alphabet.This fashionable brass piece was crafted in Japan by Crane and etched in the USA with the Nothing Major custom Ricci alphabet. The "LMNOP" shirt features NøMa's typeface designed by Elysse Ricci. Collage artist Kate Gibb, best known for her sleeve artwork for the Chemical Brothers, Suede and Kate Nash, personally assembled a collection of skulls and personal ephemera before photographing the objects, then screen printing them, followed by taking that apart and re-arranging again.
Nøthing Major joins at least a couple other newly launched design-centric ventures with a penchant for tightly-kerned Caslon Graphique, but they're the only ones offering a special deal to our readers: Enter the promo code CORE77 for 10% off your order, valid through Jan 2, 2012. Head over to NothingMajor.com to see their inaugural collection.