Ferrari took over 1111 Lincoln Road (the voluminous car park by Herzog De Meuron) to celebrate chairman Luca di Montezemolo's 20th anniversary at the company, and to kick-off the 10th edition of Art Basel in style. The 7th floor was packed with celebrities, designer suits and models everywhere, but that just served as a distraction from the four floors packed with museum-worthy Ferrari's.
We're not sure how much the building increased in value that night and it's hard to imagine another car company pulling off the same kind of party. The entire car park was lit red, video projections showed clips of Ferrari's used in famous movies, and signature red scarves were given out to guests to help survive the unseasonably cool evening.
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