The second UK Designers Accord Town Hall was held on January 19 at The Design Council offices in London. The event was organised and facilitated by Engage by Design, with sponsorship from The Design Council Challenges Team. People from different industries and ages came together to explore the theme of Social Innovation and what we can do to insure its success. Following an introduction from Zoe Olivia John of Engage by Design and Marianne Guldbrandsen, Head of Design Strategies for the Design Council Challenges Team, six speakers delivered fantastic and thought-provoking presentations:
1: Tools & Skills - The Kaleidoscope Project - Engage by Design
Engage by Design kicked off the presentations with the short film 'Tools & Skills' from 'The Kaleidoscope Project,' which focuses on using four key values (Balance, Culture, Meaning, and Innovation) to frame the question: "What tools and skills do we need to build a better future?" This was a fantastic way to stimulate the attendees and get the creative juices flowing. Watch all the videos in the series on the Engage by Design website.
2. Fiona Bennie - Forum for the Future"How can we enable people to share in a low carbon economy?"
"How can designers make sharing cars appealing?"
"How can low income families save energy?"
"How can looking into the future help designers?"
The prices of everything from food to cotton are rising. As humans and consumers, we need to truly evaluate how we will spend our money. Forum for the Future believes it is all about changing demographics—carbon reduction targets of 50% by 2025 will force people to realize there must be a big change in what we eat, how we travel, and many other things that can easily pass without thought.
Check out this great link from the presentation: Wikihouse bringing affordable housing to the masses in an accessible way.
3. Mike Smart - Challenges Team, The Design Council
"It's all about being smart with what you can get your hands on, creating 'low-fi' solutions to social problems."
The Challenge Team's Mike Smart showed us how this is already being done in concrete and non-traditional ways:
Jamie Oliver is not only a celebrity chef, but also someone who picks issues and creates campaigns to make change in an accessible way. He makes things visual and tangible, importantly starting on a small scale.
Untergunther is another example - they are a group "with a mission", breaking into abandoned public monuments in order to restore them.
Check out how the Challenges Team is continuing this work with their current projects: The Amazings and Casserole.
4. Andrea Koerselman - OpenIDEO"It is about making things adaptable for non-designers."
IDEO makes tools that empower people to engage with design. The Human-Centered Design Toolkit is an example specifically aimed at the developing world: taking the design process and adapting it to suit users' needs.
IDEo's latest venture in empowerment is OpenIDEO, an online platform for design collaboration in order to solve problems for social good. It currently has 25,429 users and 2,373 concepts. The creation of platforms like this that support great diversity of thinking will make a big difference and greater impact.
5. Gustavo Montes De Oca - Hackney City Farm & The Golden Company"There is no waste in nature"
Unlike the rest of the species on Earth, humans consume resources at 1.5 times the speed that they are regenerated. Gustavo advanced the thought that working on developing full cycle waste streams at a local level could be a step in the right direction to move away from the outrageous human consumption, and a way to learn from nature.
First, create an image of a gold mine in your head. Now picture a stream with waste and resources all mixed into one; consider the product designer as the miner within this waste, extracting materials and other treasures to use in their products.
Resources need to be more visible, and stay within a mile of themselves, with an online platform that shows a map of where all these things are: this is what Hackney City Farm want to make a reality. Please contact them if you can help make this a reality or for more information: email@example.com
6. Paul Miller - The School of Everything, Social Innovation Camp, and Bethnal Green Ventures"Technology: We need to apply what we have learned over the last 10-15 years."
Technology has revolutionized things, especially in the media. However, these same technologies are only at the beginning of solving real challenges and re-organizing systems. Bethnal Green Ventures find a problem, turns it into an idea, and develops the concept into a business, and builds the solution to scale.
Inspiring quote from Paul to remember: "Find a need and a customer; build something simple; measure its success; learn what works and what doesn't; keep doing that!"
After a short break and lovely glass of wine (thank you Design Council!) the room was split into 8 groups and given the question:
"What are the 3 actions I/we can take to generate Social Innovation?"
After such an inspiring collection of speakers, 3 actions per group was hard to stick to. There were some fantastic ideas, and here are three that particularly stood out:
1. Collaborate and build communities.
2. Increase awareness; observe what is around you and what is happening.
3. Take responsibility!
Keep your eyes on Engage by Design's Social Innovation site. Zoe and Rodrigo are in the process of collating all the feedback into a framework for social innovation.
Written by Emily Gunning. Photographs by Rachel Sereno.
Valerie Casey is a globally recognized designer and innovator. She works with organizations on challenges ranging from creating new products and services, to transforming organizational processes and behaviors. Before starting her own practice, Necessary Projects, in San Francisco, she held executive leadership positions at IDEO, frog, and Pentagram. Casey is the founder of the Designers Accord, the global coalition of designers, educators, and business leaders working together to create positive sustainable impact. Casey was named a â€œGuruâ€ of the year by Fortune magazine, a â€œHero of the Environmentâ€ by Time magazine, a â€œMaster of Designâ€ by Fast Company, and one of the â€œWorldâ€™s Most Influential Designersâ€ by BusinessWeek. The World Economic Forum has honored Casey as a â€œYoung Global Leader.â€