"The best interaction design doesn't just make things easier to use, it opens up new spaces for play and collaboration to enhance our relationship with the world and each other," explained jurist Robert Fabricant, VP of Creative at frog. Kicking off the announcements for this year's inaugural IxDA Interaction Awards, San Francisco-based agency Stimulant won Best in Show AND the Best in Category, Expressing for Loop Loop, an innovative music sequencer app that encourages kids and adults to create improvised musical compositions using their Sifteo cubes to stitch and layer a set of samples and beats.
The People's Choice Award went to Interaction Cubes by the Oswaldo Cruz Foundation/Museum of Life. The project is an interactive module created for the exhibit "Elementar: a quÃmica que faz o mundo" (Elementary: the chemistry that makes up our world) for the Museum of Life in Rio de Janeiro, Brazil.
From a pool of over 300 entries representing 33 countries, 26 projects were awarded honors in the categories of Best in Show, Best Concept, Best Student, People's Choice, and Best in Category for Optimizing, Connecting, Disrupting, Expressing, Engaging and Empowering.
Best Concept went to Out of the Box by London-based Vitamins, and the award for Best Student was given to Ishac Bertran from Copenhagen Institute of Interaction Design for his project Pas-à-Pas.