More on utility vs. aesthetics: There's that certain breed of craftsperson, fabricator or designer who takes the time to ensure the back of something looks as good as the front. Steve Jobs famously made a fuss about how the inside of early Apple computers, parts that no one would ever see, looked beautiful. The left side of my brain says that approach is a waste of time and resources, while the right side of my brain says that speaks of a thoroughness and attention to detail that will ensure the product's excellence.
Samsung's apparently opting for the make-the-unseen-parts-beautiful approach with their new line of SD and Micro SD cards, announced this morning. The stamp-sized devices, which most of us only ever see when we're transferring files, have been sexed up with a brushed metal finish that looks positively snazzy (at least in the product renderings). And good news for those of you who've put an SD card through the wash before in a forgotten jeans pocket: They're waterproof and shockproof.