If outfitting a kitchen from scratch, you'd typically establish the aesthetic by first choosing the big stuff, like countertops and cabinets or that French-door LG you've been drooling over, before adding smaller pieces like garbage cans. But Danish manufacturer Vipp would prefer you do it the other way 'round. For years the company has been branching out from their iconic steel-cylinder trash cans into bathroom and kitchen products, and now they're expanding their design DNA into full-size "kitchen modules."
Led by thirtysomething industrial designer Morten Bo Jensen, who first became Vipp's design chief at the tender age of 27, the company's bold foray into large kitchen pieces carries their unmistakable aesthetic: Sturdy, bulletproof, and with such timelessly clean lines that future archaeologists would have trouble pegging it to a specific era.
"Vipp's experience lies within product design focusing on solid materials, mechanics and function. As a consequence we have chosen to design the Vipp kitchen as a product or rather as a piece of furniture," says Jensen, describing their approach. "The result is a range of kitchen modules where choices have already been made based on a thorough knowledge of materials combined with an aesthetic opinion on what constitutes good design."
For now the line-up is only for sale at Vipp's flagship retail space in Copenhagen, but we're guessing high demand will shortly lead to overseas expansion.