Following our entry mentioning Birzman's purty bike tools, reader Frank turned us on to Lezyne, a bicycle accessories company that's just celebrated their 5th birthday last week. Lezyne's products are borne from "a love for cycling [combined with] a passion for design—exquisitely designed, intelligently engineered, and functionally complete," says the company, which was started by former triathlete Micki Kozuschek.
Although based in California, Kozuschek originally hails from Germany, explaining Lezyne's striking, Teutonic aesthetic.
Operating under the ethos of "Engineered Design," the company produces a beautiful line of accessories including tools, pumps, bottle cages, saddle bags and most recently, LED lights.
"In the old days, everything just worked. It didn't look great, but it worked. Now some things look great, but they don't last," Kozuschek told Velo News several years ago, when the company began expanding their product range. "We're doing this differently."
For you German speakers, there are a host of videos on YouTube featuring Kozuschek introducing various products in his native tongue; we Yanks will have to content ourselves with this English-language video showing an American rep explaining Lezyne's line-up at the most recent Eurobike show.