Celebrating ten years of design, food, fashion, "conceptualization and cookery," the creative collective Arabeschi Di Latte welcomed design observers from across the world into their new Milan studios in the Ventura Lambrate district.
Working in collaboration with London-based DesignMarketo, the lovely ladies of Arabeschi Di Latte allowed Design Marketo to raid their archives in anticipation of their move from Florence to Milan. The project, Wundertute, is a whimsical game of chance where participants can play to win a bag of Arabeschi Di Latte memorabilia. For 2 Euros, you purchase a slice of homemade pie. Hidden inside select slices of pie are beans—if you discover a bean (sized small, medium and large) in your slice, then you win a corresponding prize pack off the wall.
The name of the exhibition, Wundertute comes from the common names for these surprise prize packs. Many cultures have a tradition of these grab bags—Wundertute in Germany, Pesca di Fortuna in Italy, Pochette Surprise in France and Lucky Dip in the UK. Divided into three "sizes" of archival materials—odds and ends of a decade-worth of design projects—the small bags are filled with extraneous design materials, medium bags are filled with tools and the large bags are filled with products.
Founded in 2001 by Francesca Sarti, Arabeschi di Latte is a collective of Italian women designers with a mission to experiment with new design concepts that relate to food and focus on its fascinating power to create situations and relationships. Similarly, DesignMarketo supports emerging designers through retail pop-ups and food-focused special events. Although Wundertute has wrapped up here in Milan, you can still buy the prize packs online through DesignMarketo or check out their other Milan exhibitions, information below.
DesignMarketo presents Alto a Basso (see the original project from London Design Festival 2011 here!) A collection of hand-illustrated Duralex Picardie glasses, made famous at the stomping grounds of generations of Milanese designers. Bar Basso via Plinio 39 Milan
Arabeschi di Latte presents La Cura for Nivea MOST Museum of Science and Technology via Olona 6B Through April 22nd (performances every half hour)
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