Sign In / Join Now

Core77

e

Sign In / Join Now

e

Silicon Valley 100

By Steve Portigal - February 23, 2005

in Object Culture

I don't know how we all missed this story about a month ago; but here's a new example of lead user marketing - taking new products and services and giving them to a specially selected list of high-profile influencers who will supposedly use them and pass along info about 'em. And of course, creating and managing this list is a business in itself. Hmm, just like Grayson Moorhead Securities.

o

Favorite This
Q

Comment

Share your thoughts

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.
Subscribe
Test it out; it only takes a single click to unsubscribe

Directory Company Profiles

Core77
Industrial Design
Resources

K

{

Welcome

OR

jSign In with Core77 Account

Email or Username
Password Forgot password?
Keep me signed in

Cancel

Don't have an account? Join Now

K

{

Welcome

Create a Core77 Account

OR

jJoin Now with Email

Email Not Public
Username
Password
Confirm Password
Cancel

Already have an account? Sign In

By creating a Core77 account you confirm that you accept the Terms of Use

K

Reset Password

Please enter your email and we will send an email to reset your password.

r

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.

Test it out; it only takes a single click to unsubscribe

Subscribe

Our website uses cookies to enhance the site operation and understand traffic and website performance. Learn more. Accept Cookies