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Typography in Four Dimensions by LoSiento
if you look at ambigram they are physically 3D but it can be 3 dimensions its height and width of a character and the same image from the inverted dimension.
Similarly, this typography can be viewed at 1 side (width and height), the reverse side, and their intermediate sides/phase. hence graphical 4D?
But I'll say it is just a fancy playing with words. Maybe they think If it makes graphical sense and why not market it that way?
four dimensions in this case seems to be a general term rather than a specific term.