In his recent TEDxBoston talk, Prestero relates that the NeoNurture was the equivalent of a concept car in the medical equipment category: it was too beautiful for its own good. He draws on his experience with the NeoNurture to illustrate the difference between designing for inspiration and designing for the real world. The video is well worth 11 minutes of your time:
The results, of course, speak for themselves: the double-sided LED phototherapy lamp has proven itself in the field since its introduction in December of last year. And while Prestero's talk is called "Design for People, Not Awards," we'd like to congratulate Design That Matters for their recent wins in the National Design Awards and 2012 IDEAwards.
Follow the progress of Design That Matters and the "Firefly" on their blog.