Educators from leading design schools including SCAD, Art Center College of Design and Carnegie Mellon were on hand (not just for the lobster and beer), but to hear all about the challenge and discuss how it could become part of their fall curricula.
"As an educator, I think The Design for Your Product Lifetime Student Challenge offers a great opportunity to engage students and ignite their creativity. Core77 and its collaborators have put together a competition that enables students to use the skills and sustainability knowledge they've acquired to design a smart product that is smarter environmentally. Autodesk and iFixit are also providing resources that will enable the entrants to tackle the challenge effectively." said David Weightman, Professor of Industrial Design at the University of Illinois at Urbana Champaign. "It's always good that students have design opportunities that speak to them personally, and the benefits to the winners of publicity and cash won't go amiss either !"