We don't know if Viennese apartments are even smaller than those in New York, but the city's latest export seems to be made especially for cramped city dwellers. The Magic Wall, shown at 100% Design during London Design Festival, is a system of magnetic panels that you affix to the walls in your kitchen, garage, closet, storage room, etc.—wherever you need to clear out a little extra space—and use to hold metal objects like pots, pans or knives, or configure with a line of magnetized accessories like shelves, to organize books, cooking ingredients, desk items—even potted plants.
Wood panels come in mahogany, acacia, walnut and oak, the laminate is available in 80 color options and the terrazzo comes in 12 colors. Though the wood is more in line with our tastes, the process for magnetizing terrazzo has us impressed. According to the company, "Terrazzo consists of a traditional and ancient material originating from several thousand years ago. Over several labor intensive production stages the liquid terrazzo compound is aggregated by hand with extraordinarily strong magnets to form a Magic Wall. At our Vienna premises we produce Terrazzo by mixing Dolomite sand together with white cement and pure precious color pigments."
Available in five sizes (small, long, medium, large and big) in either wood, laminate or terrazzo, it's easy to find a configuration for your space. The panels are delivered with the necessary fittings, and all you need to do is drill four holes in the wall. See more configurations and color options at Magic Wall.
When Perrin isn't scouting the best new design talent for Core77, or working as the Products Editor of The Architect's Newspaper, or writing for Cool Hunting, Design Applause, Print Magazine, Frieze and The Paris Review, she's trying to put her MFA in Fiction from Vermont College to good use.