It discussed how the dominance of the English language in innovation discourse carries with it an accompanying perspective of Europe, both in terms of stereotypes and in terms of relevance (or lack of) to the Anglo-Saxon world. This often puts European businesses and countries at a serious disadvantage that they are too little aware of, and are hardly addressing. But it also disadvantages businesses in the English-speaking world, which are perhaps not aware that they are receiving an abbreviated picture of innovation in Europe.
Now Belgian journalist/entrepreneur Raf Weverbergh is doing something about it.
Today he launched Whiteboard, a grassroots, pan-European platform where European entrepreneurs and innovators (and designers, of course!) can exchange views and experiences. A place where, ultimately, people, ideas and money can find each other.
He is looking for 1 or 2 advertising partners, 1,000 contributors and 100,000 unique visitors per month.
Give it a try! We need an initiative like this in Europe.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).