Our current linear model of 'take-make-dispose' is throwing up major economic and environmental challenges. Risk to our supply chain is increasing, and the cost of materials is rising sharply, putting pressure on businesses to change. We need to shift towards more circular systems and good design thinking is pivotal to this transition.
In order to make this shift, designers need to consider the system as a whole rather than focus on individual components or products. True co-creation is crucial from those involved in these lifecycles: designers and material experts, manufacturers and resource managers, brands and retailers, consumers, policy makers and government, investors & academics all working together.
The Great Recovery is a project by the RSA (the UK's Royal Society for the encouragement of Arts, Manufactures and Commerce), aimed at building new networks to explore the issues, investigate innovation gaps and incubate new partnerships.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).