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What the Future of Fish Can Teach Us about Designing Systems, by Cheryl Dahle
"Doubting Thomas". My first impression from my first read of this material is very different! For example, to describe specific "improvements to (fishing) net design", would be too much detail, too "granular", too distracting in a general introductory over-view such as this. And, as Cheryl Dahle's response indicates, *could*
involve legitimate "IP" (intellectual property"), and proprietary designs still in developmental stages, and not yet fully fledged into marketable, real-world applications. Even "Big Business" must transition from a "maximize short-term profit" mindset, towards a "maximize long-term sustainable profit" mindset, gently and slowly. Rather than the too-chaotic gyrations and wild fluctuations of current Financial & Investment systems, the next-gen Business world must, and will, move in more stable, melodic patterns. On first reading, this "Future of Fish" looks to be very deserving of its' Runner-Up status in the 2012 Buckminster Fuller Challenge, and it makes me even more certain that "Homo Ultra-Sapien Morbidus" will not be our fate, but rather, that we ALL will indeed continue to evolve into "Homo Ultra-Sapien VIVO"...
Thanks to both of you, and I'm looking forward to seeing, hearing, and learning more about the "Future of Fish"...
Thanks for reading. For a more detailed look at the application of the design thinking, you can read our Executive Summary written and published at the completion of the research phase: http://www.futureoffish.org/assets/pdfs/FOF_EXECUTIVESUMMARY_2010.pdf
We do have some wins in the space, which I'll be talking about in the presentation at Compost Modern. (I was warned not to let this post be a spoiler for the talk.) But it's also true that much of our most promising work can't yet be discussed publicly because we're working on market systems with real companies that have real IP concerns.
I appreciate the feedback and will be sure to tell more of the stories of our companies at CM.
-Cheryl