What does it take to design a bestseller for the MoMA Store? Industrial designer Lawrence Chu knocked one out of the park with his Tuck storage box, designed for Umbra back in '09 and subsequently picked up by MoMA scouts. The scale of the photos might be deceptive; the bamboo box is roughly 5" x 5" x 5" and rings up at $35, making it a popular gift.
Where is Chu now? After departing Umbra to set up his own shop, Chu—a Hong-Kong-born native Chinese speaker educated in Canada—jumped on an opportunity. He's now helping American home appliance company Bissell expand far beyond their Grand Rapids, Michigan home base, by setting up their China-based industrial design branch in Shenzhen.
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