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Photography

Must-See Video: The Effectiveness of Good Videography and Editing, Demonstrated By...a Cat

By Rain Noe - March 20, 2013

As someone who sits through a lot of product demonstration videos, I can tell you that most of the homegrown ones suck. Not the products themselves, the demo videos. They're poorly shot by untalented people, commissioned by folks who do not understand the value of talented videographers and editors, or even the importance of camera lens choices.

Now, you've probably heard the joke that the internet's greatest value is in sharing footage of cute dogs and cats. But there's also a lesson in there about effective videography and editing techniques. While not all of the tricks you're about to see can be integrated into a product demo video, at least consider how boring this footage could have been—it's essentially just an athletic house cat—and how much attention-getting drama the shooter was able to wring out of it. By the end it practically feels like you're watching an Olympian:

The internet is clogged with cat footage, but I maintain the reason this one is on its way to 2,000,000 hits is because of the way s/he shot it.

Photography

Rain Noe

Rain Noe is a writer and industrial designer based in New York City.

1 Comment

Georgina Blumert

6 years ago

Z

Z

Reply

Hello,
thanks for the video. It's a wunderful examination how to make a good video. But I know it takes some time to do so.
Hope more people sensitizing in this way that making video is not only to have a camera and equipement to cut the film. It is much more.
Greetings from Germany
Georgina
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