Last we heard from Burgopak, they'd sent us their packaging design for Little Printer (a.k.a. the BERG-o-pack), and it so happens that their latest project also happens to be for a product that we'd covered before (let's just say that all parties involved have impeccable taste).
Lapka is a set of "artisan electronic devices" for gathering data about one's immediate surroundings: each of the four building-block-like sensors can be attached to one's iPhone through the standard headphone jack. Coupled with a free app, they can provide detailed information on radiation, organic matter, electromagnetic fields and humidity—interesting features in themselves, enhanced by the product's quasi-organic, vaguely totemic form factor.
To complement Lapka's effort to make the product look more like jewelry or tabletop sculptures than gadgets, Burgopak notes that "The products themselves are luxury tools that convey their connection with nature. The packaging, we felt, should do the same."From the beginning this was not intended to feel like an, 'Apple' product. It is intended to disrupt preconceived expectations about consumer electronics. Brown kraft board, single colour print and incredibly limited product information were all intentional features.
The devil, as they say, is in the detail; using precise harmonious proportions (derived from the product) Burgopak created a simple tray to protect and frame the product. This was wrapped in a sleeve with an integrated lock and finished with a single tamper evident seal.
Burgopak also developed a system to allow flexibility for different contents. The Lapka product is sold as a collection of four sensors, which are also available individually. In both cases a common packaging solution had to be utilised with minimal changes or extra cost.
On a practical level, each packaging component was designed to be supplied flat and ready for the final build at the point of fulfilment. These were supplied in a neat kit to help separate the components. The entire pack was then optimised to fit on a single sheet of 300gsm recycled Kraft board minimising tooling and material costs as well as wastage.
Lapka is available now for $220 (no word on pricing of individual meters).