Earlier this week, I was casually minding my own business on a pleasant bike-commute from Core HQ to my humble Brooklyn abode when lo and behold, I spotted what looked like a giant hot pink chair strapped to a flatbed truck. Once I got over my initial astonishment and confirmed that this was not a mirage in my design-week-addled mind, I instinctively did that thing we do nowadays where one whips out his or her smartphone to document anything that seems remotely interesting. Case in point, here's an inane video of the truck eluding me on Flushing Ave:
It turns out that UHURU's #Chairtruck debuted last weekend at BKLYN Designs, where it provided much-needed respite from human-sized chairs and a fair share of sh*ts and giggles, and will be making rounds this weekend as well. (Not to take too much credit, but one inside source hinted that the #ChairTruck came about partly because a certain well-known industrial design magazine and resource declined to host an exhibition this year.) The ~5:1 scale model of their Hulihee chair is "fitted with a hardwood seat and back reclaimed from the Coney Island Boardwalk," and "strapped to a flatbed biodiesel truck."#chairtruck's defiant size and reclaimed wood planks pay tribute to the historic Coney Island Boardwalk and reference Uhuru's signature Coney Island furniture line which debuted at Brooklyn Designs in 2010.
But it's not just your average viral stunt: #ChairTruck is also an exercise in good samaritanism, as UHURU has posted a hotline offering "rides, deliveries or just some help moving." To that end, the microsite (where the phone number is listed) also has a map for real-time #ChairTracking, as well as a feed of Instagram photos (because, again, that's what we do in this day and age).
gunther_c had the brilliant idea to photograph the #Chairtruck from the fire escape of the exhibition space
Word on the street is that #Chairtruck will be making appearances at WantedDesign and Noho Design District tonight; look for it at ICFF over the weekend.