Design Silesia, a blanket organization for promoting design in the Silesia region of Poland, is pleased to present their first 3D-animated short film, illustrating Dieter Rams' "Ten Principles of Good Design." (For those of you who don't know them by heart or have them tattooed down your forearm, we've enumerated the secular decalogue below.)
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.
The video team—producers Jakub Swat and Ars Cameralis, director/editor Andrzej Rudz, director/modeler Pawel Libiszewski, and 3D modeler Michal Libiszewski—have also made the interesting choice to include not only kindred spirits such as the Eames Office and direct descendants such as Jony Ive's iPod, but also newer furniture from the likes of Karim Rashid and Tom Dixon. Of course, by including certain works by the current generation of design superstars, they also omit countless other heirs to Rams' legacy. I've got a few choice examples in mind myself, but do you have any suggestions for contemporary design pieces that would best illustrate some of the ten principles?