Seoul-based Kim Seongjin was studying Chemical Engineering at Chonnam National University, but dropped out to complete South Korea's mandatory military service. After two years in the Marines, he went back to school, this time for Industrial Design. We're glad he made the career switch; we've just stumbled across some of the freshly-minted B.I.D.'s concept work, and it shows a promising grasp of the not-always-intersecting areas of graphics, functionality, style and re-use.
Graphics - His Data Pouch was a school project, done in conjunction with LG, to envision portable hard drives from the year 2018. We dig the simple touch of having the drive's current capacity demonstrated via nature-based images, and the pouring metaphor for transferring data.
Functionality - Kim's Red-Dot-Award-winning Lizard Umbrella concept is a simple way to stop the problem of public umbrella theft. (In South Korea and Japan, stores and restaurants have racks out front for patrons to deposit umbrellas in; in both countries I was surprised to find how often they are stolen.)
Another concept designed with functionality in mind (and also a Red Dot winner) is his Easy to Cut cable tie. I've often used zip-ties to bundle cables tightly, giving no thought to when I'd have to remove them, and subsequently had difficulty snipping them free without severing a cable.
Style - The Hommage for Braun [sic] digital camera concept is a pure styling exercise where Kim tries to channel Rams.
Re-use - Lastly, his Me:rror Ball is intended to be a fun way to repurpose CDs. While compact discs no longer deliver our music, with a little elbow grease they can go from scattering sound to scattering light.