Core77's retail enterprise, Hand-Eye Supply, is deep into the third week
of a month long stay at Space 15 Twenty in Los Angeles and things are
heating up! More on that in a following post though, for right
now we'd like to give you, dear Internet friend, a behind the scenes
peek at the making of the first ever Pop-up Institute for Craft and Ingenuity!
The project started percolating in the Fall of 2012 and developed
from a simple pop-up shop into a full-on exhibtion and "educational happening" over the
course of the Spring of 2013. Core77's mission has been to promote and
recruit for the design professions since its inception in 1995 at Pratt
Institute and with the launch of the Hand-Eye Supply store we broadened that mission to advocate
for a life of making things in general wether through a DIY project or a trade or
craft. It seemed natural then to push the opportunity a bit
further and to give Space 15 Twenty's youthful, broad audience not only
a taste of the Maker life and its accoutrements but also a chance to
experience its community and practices first hand.
At work, and stylishly attired.
We let the idea of
the Pop-Up Institute form both the physical space and the event
line-up... The interior is divided into the key environments of creative
activity - the workshop, the studio and the classroom - each populated
with the appropriate tools and the results of their use. The programming focuses on
bringing in local Los Angeles institutions, designers and themes to
connect the broader message to moment and place. This effort has lead
to, among other things, a film series examining the trials and rewards
of creative endeavor, workshops with materials such as felt and wood,
and evening activities to connect creative-types and to air ideas and
projects. See our Pop-up Institute website - handeye.la - for the full run-down.
Below is a chronicle of our build-out and launch of the Institute - a rather impressive effort, if we do say so ourselves, for it took a 2400 sq ft. space from absolutely empty to fully constructed, stocked and merchandized in four days. After months of inventory purchasing, collateral production, event programming, staff coordination, and environmental design there was only a week-long opening to bring it all together. Odds against that happening grew when the first day of building was lost to a missing shipment of materials. But then the next day, with the lumber on-site, the HES staff tackling odd jobs and the seasoned team of Space 15 Twenty slicing down build-out task-lists with scary efficiency it all started to gel and success seemed possible again. By Friday afternoon it was over, with not an hour to spare, and after a final clean-up it was time to party!
Incredible credit and thanks go to the
team at Hand-Eye Supply Lyndsey Lee Denyer, Project
Lead Laurence Sarrazin, Environmental Design Lead Tobias
Berblinger, Manager Christine Taylor, Photographer Also
to Emily, Kat, Matthew, Kathleen, Camille and Perry
credit and incredible thanks to the U.O./Space 15 Twenty
crew Stephen Stonehill, Project Booster and Buildout
Lead Chris Woodhead, Project Booster Kim Bruckbauer,
Merchandizing and Coordination Beau DeGeorge and Jeff Gauntt,
Getting into the production flow.
Hanging the HES monogram.
Gathering the pieces.
Applying the vinyl.
Heroic shots everywhere.
Laying up a window display.
Straight to the Opening
A pre-party toast.
Karis and Sarah of Tabletop Made, warming up for live letterpressing.
A stylish pair of party attendees.
The Studio Area getting some use.
Opening party coolness.
...and more coolness.
Wraping up a busy week.
The Finished Space
The Institute's entrance.
Classroom and schedule.
The studio vignette.
The workshop vignette.
Wall of aprons.
Workwear display area.
A glimpse from the street.
Addendum: Some Documents
The space plan.
Rendering of the front window.
Rendering of the workshop.
The space plan broken out to build areas.
A breakout of materials for the workwear area. A hearty thank you is due to Enzo Mari for inspiration!
The Institute's poster/brochure.
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