Core77
- Topics
- Features
- Awards
- Careers
-
Firms
- Firms
- Search Firms;
- Firm Projects
- Forums
-
More...
- About Us
- Contact Us
- Advertise
- About
- Terms of Use
Most cultures dictate that children at a dinner table shouldn't play with their food, but we think all would give designers around a conference table a pass on this rule. To promote the Sydney International Food Festival, ad agency Whybin/TBWA commissioned this series of images of national flags created with each country's indigenous ingredients and dishes.
America, Italy and Japan seem like easy ones, right? Hot dogs/ketchup/mustard, basil/pasta/tomatoes, maguro/rice.
Then they ratchet up the difficulty a little with Australia's meat pie and South Korea's kimbap-and-sauce. Interesting, yet graphically simple.
Next are the true respect-earners. Brazil's complicated standard is rendered in banana leaf, lime slices, pineapple and a passion fruit center:
Greece's banner is done up with Kalamata olives and feta:
Thailand's flag is produced with sweet chili sauce, shredded coconut and a nice, crunchy blue swimmer crab center:
Vietnam's might be the cake-taker, with a sliced starfruit handily representing the five-pointed star, lying on a bed of rambutan and lychee.
Although these images (and more) were created to promote 2009's festival, they're currently enjoying a 2013 blog love explosion for reasons unknown. But as per usual, the creative team behind the images is going unsung. So here's some credit where credit is due:
Advertising Agency: WHYBIN/TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Tammy Keegan
Photographer: Natalie Boog
Retoucher: Nick Mueller
Food Stylist: Trish Heagerty
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
Please enter your email and we will send an email to reset your password.
National Flags Made from Each Country's Chow