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e

Object Culture

National Flags Made from Each Country's Chow

By Rain Noe - October 10, 2013

Most cultures dictate that children at a dinner table shouldn't play with their food, but we think all would give designers around a conference table a pass on this rule. To promote the Sydney International Food Festival, ad agency Whybin/TBWA commissioned this series of images of national flags created with each country's indigenous ingredients and dishes.

America, Italy and Japan seem like easy ones, right? Hot dogs/ketchup/mustard, basil/pasta/tomatoes, maguro/rice.

Then they ratchet up the difficulty a little with Australia's meat pie and South Korea's kimbap-and-sauce. Interesting, yet graphically simple.

Next are the true respect-earners. Brazil's complicated standard is rendered in banana leaf, lime slices, pineapple and a passion fruit center:

Greece's banner is done up with Kalamata olives and feta:

Thailand's flag is produced with sweet chili sauce, shredded coconut and a nice, crunchy blue swimmer crab center:

Vietnam's might be the cake-taker, with a sliced starfruit handily representing the five-pointed star, lying on a bed of rambutan and lychee.

Although these images (and more) were created to promote 2009's festival, they're currently enjoying a 2013 blog love explosion for reasons unknown. But as per usual, the creative team behind the images is going unsung. So here's some credit where credit is due:

Advertising Agency: WHYBIN/TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Tammy Keegan
Photographer: Natalie Boog
Retoucher: Nick Mueller
Food Stylist: Trish Heagerty

Props to Twisted Sifter for breaking down the ingredients.

Object Culture

Rain Noe

Rain Noe is a writer and industrial designer based in New York City.

2 Comments

Josh

5 years ago

Z

Z

Reply

Nope, someone needs to learn how to count. Not to mention hot dogs are from Austria and Germany.
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Kris

5 years ago

Z

Z

Reply

I hope I'm not the only one that noticed the poor attention to detail for the U.S. flag.
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