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Designers & Books Introduces The First Ever Online Book Fair
The problem with this is that browsing books in person allows someone to pick up a book, feel its weight, see its size in relation to your body, read the copy on the front and back (and flip around inside as well, if its not shrink-wrapped). If an online discovery experience is to get anywhere near this sensory experience of looking at books in person, they need to provide images of front and back, as well as previews on the inside. For those things Amazon actually does provide those features.
I think they identified a good problem and the organization of design related books is fantastic. What a refreshing design, seriously. However I find it almost impossible to make a $60-100 purchase based on a single JPEG of the front of a book; not even a photograph actually. From a visual standpoint it's brilliant, but if you compare the experience of shopping in a bookstore with buying based on flat images, it's a far cry. But to their credit that's also a problem with the medium of purely visual and interaction based web.