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How Much Would You Pay for a One-of-a-Kind Desk... Designed by Jony Ive & Marc Newson for Bono's (RED) Charity Auction?
By Ray Hu - Oct 10, 2013
There's still no release date set for the new Mac Pro (it's still "coming later this year" as of press time), but Jony Ive fans will have a chance to bid on his latest project on November 23, when Sotheby's holds it's second (RED) charity auction, featuring a selection of design objects selected and customized by Apple's design lead and Marc Newson. And while their ultra-clean take on the Leica M has been making rounds for the last two days or so, the desk is the only brand-new, never-before-seen design in the auction.
When it came to designing a completely new object specifically for this auction, Jony and Marc knew they wanted to work in aluminum, a material that has long fascinated them. Their creation is a monolithic desk with an aerodynamic form machined from solid pieces of aluminum. It was produced by Neal Feay Studio in Santa Barbara, and the firm's principal considers The (RED) Desk to be a "historic piece with no precedent." The edge of the desk is extremely thin, almost blade-like, but perhaps the most entrancing aspect of the desk is its surface, with a unique cellular pattern that the designers liken to a jigsaw puzzle, with 185 pieces that seem to fit together. With its sublime combination of scale, detail, and refinement—and an innovative manufacturing process that made it possible—this desk is a perfect exemplar of the ideals embodied in Jony and Marc's curation of the (RED) Auction. This unique piece is inscribed to mark the occasion: Designed by Jony Ive & Marc Newson for (RED) 2013 edition 01/01.
Whereas the Leica has a sticker price that will surely be eclipsed by covetous bidders, it's all but impossible to determine an estimate for the sui generis desk. I'd actually be curious as to which item fetches the highest price, as both the camera and the desk will be auctioned alongside some 40 other luxury goods, including:
...a Steinway & Sons Parlor Grand Piano and a 2012 Range Rover, both customized by Jony and Marc; a unique version of Hermès' iconic Cavale saddle created in red leather with custom red stitching; a one-of-a-kind pair of classic Apple EarPods in solid rose gold; a Russian cosmonaut suit; a pair of Damien Hirst 'Spin Chairs' designed by Jasper Morrison; a custom Jaeger-LeCoultre Atmos "561" Clock with unique red accents created for the auction; and a Dom Pérignon Œnothèque 1966 Magnum with custom red foil label, red ice bucket cooler and limited edition protective case.
If the design itself looks a little more Newson than Ive, I must say the photography—assuming that they are indeed photos and not renderings—is very much in keeping with Apple's immaculate product photography. (Andrew Zuckerman shot all of the items for the limited-edition catalog, which will feature introductory essays by Stephen Fry and Bono, as well as commentary from the designers; it may well be the only thing that most of us could even consider buying from the auction.) I was also interested to see that the donation of the desk itself was credited to Neal Feay studio, who fabricated the piece. President Alex Rasmussen cited the company's three generations of experience as instrumental to producing a desk that "embodies the virtues of outstanding design and production in the most striking of forms."
Organizer Bono worked with Damien Hirst on a similar fundraiser back in February 2008, when works by the likes of Banksy, Anish Kapoor and Marc Quinn brought in over $40m for (RED). All of the proceeds from Jony and Marc's (RED) Auction will benefit The Global Fund to fight AIDS, Tuberculosis and Malaria. The work will be on view at Sotheby's New York HQ in the Upper East Side for the week of the auction, starting on November 18. See the full details of the auction, plus images of some of the other items (and a cheesy one of Newson, Bono and Ive) on the event website.
Ray Hu
Ray is a writer, editor, and researcher
18 Comments
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"How Much Would You Pay for a One-of-a-Kind Desk..."
I got outbid by someone with $1.4 million. Maybe next time.!Report as spam -
In defense of Jonathan Ive... He was a couple of years ahead of me on the Design For Industry course at Northumbria University (UK). At that time his work ethic was already astounding the staff and, If I remember correctly, he won every student design contest he ever entered, and his work was also exhibited at the London Design Museum before he even graduated. High-tech design is most certainly not my thing, and I never knew Mr Ive (Sir now) personally at any level... But credit were credit is due - he couldn't be were he is now without inherently massive talent, and the drive to motivate both himself, and those around him, to great things.!Report as spam
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Let's hope they don't get sued by samsung ;P!Report as spam
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Are they promoting the weight as a positive aspect of the design?
!Report as spam -
Well when I reference Dieter Rams, I am speaking completely on the design side of things due to the engineering and design being done separately on this project.!Report as spam
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To john g:
I find it amusing that you laud the engineering aspect of this "design-art" object, and then you mention Dieter Rams' approach to "minimal design".
!Report as spam -
To slippyfish:
Thank you (haha) for acknowledging that Jony Ives needs the assistance of others for his "accomplishments".
!Report as spam -
Like I said earlier, you havnt seen it in person and most likely have no idea what goes in to engineering a desk that weighs 450lbs. Not only that, but its for charity! why are you hating so much! This is a very much so Dieter Rams approach of minimal design, its executed nearly perfectly, and Id really love to see you design AND manufacture something more impressive.!Report as spam
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You can take all the credit you want when your title reads VP of Design. Everybody else works for you.!Report as spam
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This should have been included in my first comment:
Look! it's Apple Mouse flattened with legs! Real O.G. Jony.!Report as spam -
To Mark:
Is there a small, tiny, minuscule, 0.00000001% chance that I simply may not be a fan of injustice, big or small, and of people taking/accepting more credit than they deserve? Or, in your little world, it's either idolism or bitterness?
Apple iPad co-designers:
Akana; Jody
Andre; Bartley K.
Coster; Daniel J.
Cranfill; Elizabeth Caroline
De Iuliis; Daniele
Hankey; M. Evans
Howarth; Richard P.
Inose; Mikio
Ive; Jonathan P.
Kerr; Duncan Robert
Lemay; Stephen O.
Nishibori; Shin
Rohrbach; Matthew Dean
Russell-Clarke; Peter
Stringer; Christopher J.
Whang; Eugene Antony
Zorkendorfer; Rico
Apple Mouse co-designers:
Andre; Bartley K.
Coster; Daniel J.
De Iuliis; Daniele
Hankey; Evans
Howarth; Richard P.
Ive; Jonathan P.
Kerr; Duncan Robert
Nishibori; Shin
Rohrbach; Matthew Dean
Russell-Clarke; Peter
Satzger; Douglas B.
Stringer; Christopher J.
Whang; Eugene Antony
Zorkendorfer; Rico
etc.
!Report as spam -
Perfectly perfectly said Rafael Morgan.......i was coming to tell that what you said!Report as spam
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>BlahOctober 10, 2013 2:13 PM
"Jony Ive is not even a genuine designer, he's a co-designer. He can't do anything himself"
When you thought some core77 commenters couldn't be more bitter. Jealousy is a hell of a drug.!Report as spam -
Have any of you seen this in person? Do you have any idea what engineering goes in to making a 450lbs desk? Do you have any idea of the man hours it takes to make it as smooth and perfect of a surface as it is? Because if you have said no to any of the previous questions then you have absolutely no right to hate on it. It is design taken to its purest, and executed as good or better than anyone else In the world can do. You can stand on the farthest edge of the desk without the joints flexing a thousandth of an inch. It is a wonderful item that should fetch a large well deserved amount of money.!Report as spam
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The surface treatment is what sets this item off. If a student suggested it, it may come off as nice, but not practical as we often look at those projects with a pinch of skepticism. These guys have a legitimate plan for fabricating this and a track record to prove it. It makes quite a bit of difference. I would expect the finished product to look like the concept. I guess it's all about the expectations.
That being said, Ive tends to dwell on the CNC'd aluminum a little too much IMHO. Neither of these two seem to really stress their boundaries at all.!Report as spam -
whoa, what's up with the negativity?
I like it in it's refined simplicity but pretty stunning surface treatment. I think it looks great.
I'd pay quite a bit actually but most likely not nearly enough.
!Report as spam -
Jony Ive is not even a genuine designer, he's a co-designer. He can't do anything himself, he needs to work off other people's work. And, then he allows the design industry, the naive, etc. to give him all the credit.!Report as spam
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Ask yourselves: What would you think of this table if it was a students work?
Is it really that good, like a work coming from two rockstar designers should be?
In my opinion, it's not even close...It looks like someone designed it in five minutes while learning to use a 3D modeling software.
When fame and name are more important than the work itself, then things become meaningless.
The work should speak for itself, and this work simply doesn't.!Report as spam
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