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'Sadly by Your Side' is a Music Video Experience with Synesthesia

By erika - November 1, 2013

Photos via Creative Applications Network.

In a world full of interactive music videos trying to make it to the top, "Sadly By Your Side" may take the cake. Developed by graphic designer Matteo Di lorio, the project is a book, iPhone app, interactive experience, music video and debut album all-in-one for electronic musician edisonnoside. It's the second product of Fabrica's "Objectified mp3" series, a campaign in which all of the firm's studios collaborate to redesign the way that they create, distribute and share its music.

The experience incorporates sound, imagery and literature in an experience the designer likes to describe as synesthetic. Once you open the app on your iPhone, you aim your camera at a page in the book to calibrate the colors on the page to your surroundings. Each song has its own page in the eight-page book. After the app recognizes the image and its colors, it will incorporate the three colors (red, blue and black) to the images coming through your camera—almost like you're a part of the music video. See the video below for a demo:

The album title pulls the music and colors together as a vehicle that explores distance and its relationship to human emotion. Edisonnoside explains it much more eloquently on his site:

"[The album] describes and explores the theme of distance, how physical and emotional distance can act upon us like a thin blanket of fog, warm and embracing that tries to keep us safe. But when the music fades, we feel lonely and fragile once again, like we were before listening to it. The record is a journey that takes us away from ourselves and, at the same time, helps us discover what it means to be home.

The images in the books were made by dropping food coloring onto a milk-covered trey in what looks like be a pretty fun process.

You can purchase the project's book on Shopify here, download the app on iTunes for free and listen/download the entire album on Soundcloud. But for the full experience, get all three together and go take a walk.

o

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'Sadly by Your Side' is a Music Video Experience with Synesthesia

Matteo

6 years ago

Z

Z

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These are the full credits:

Music: Edisonnoside
Cover Artwork : Claudio Fabbro,
Matteo Di Iorio, Christian Coppe, Davide Cairo
Book Design: Claudio Fabbro & Matteo Di Iorio
App Design and Development : Angelo Semeraro
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Beijinger

6 years ago

Z

Z

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Hit lsd, it's way better!
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erika

Erika is the editorial assistant at Core77. When she isn't covering design, you can find her writing about music, food, and healthy living habits. But mostly music. She also has a strong affinity for hedgehogs, bowling, and bands with goofy names.