Once again, our friends at Cuppow are pleased to present an enlightening (see the 2012 numbers here. We've been following their story since day one and it's always good to hear from Aaron Panone, who has diligently kept us abreast of new developments from Cuppow HQ in Boston. Here's the latest from Fringe Union:
2013 has been a great year for Cuppow! We started the year by transitioning all of our products to a 100% recycled and domestic plastic supply, we hired our first (and only) employee, released a new product (BNTO lunchbox by Cuppow), refined our wide mouth drinking lid to more readily accept straws, and continued to develop our network of charitable organizations (adding Living Beyond Breast Cancer and Cradles to Crayons), through which also releasing two new product colors! With the support of our fantastic customers and retailers, we've stayed true to our commitment to be as responsible as possible and make the most minimal impact on the environment that we can—all while growing a business committed to American-made products and working with other great American companies.
This year's installment of our annual infographic project is a single year snapshot showcasing the impact that Cuppow—through utilizing a local supply chain and totally recycled material sources—has on the environment. We used our actual manufacturing and performance data collected over the last year to calculate freight emissions and the amount of recycled material that we were able to reprocess and reuse to make our products. We consulted with shipping experts and studied up on EPA emissions factors to provide a comparison between our supply chain and a hypothetical supply chain originating from Shenzhen, China. (Although we are not sure exactly what percentage of imported consumer products originate from Shenzhen, it is noted as one of the largest manufacturing cities in the world, so it serves as a good comparison for our study.)
We hope that you enjoy our infographic below, it is a collaboration with our long-time colleague and designer Natalya Zahn. If you like it, share it with your friends! And please let us know any feedback that you might have for us—we're always happy to hear from you!
Place your order for Cuppow by this weekend for guaranteed shipping, in time for Christmas. Those of you in the Greater Boston area can stop by the holiday pop-up at Fringe Union this weekend, where you can pick up some gifts and goodies from Cuppow, Eat Boutique, Foret Design, Repeat Press, Brian Hart, Chen Blume, Marianne Mercier and more—see the full details here.