On Avenue Mont-Royal in Montreal, you'll find just what you'd expect—gaggles of traffic making their way through cold temperatures, quaint storefronts, natives and tourists bouncing from door to door and old-fashioned street lights at every corner. But those aren't the only lights shining up the sidewalks. Turn Me On Design recently won a competition launched in 2012 by Avenue Mont-Royal with IDEA-O-RAMA—their comic book inspired street lamps that help give the street a bite of personality.

From afar, it almost seems like a good Photoshop job bordering on a rousing game of "I Spy." Up close, each conversation bubble features a different character or seasonal symbols—all of them coming together in a cast of comical personalities. Graphic designers Astro and Jean-François Poliquin worked to create the cartoon-y theme that carries this series of lights.

Check out this behind-the-scenes video on getting the lights from paper to lamppost:

The lights' colors change throughout the day making them visible with any amount (or lack) of daylight. Display plates can be switched in and out, hinting at a seasonal theme for the series.

As mentioned on Turn Me On Design's website, the lights are meant to induce "a new kind of dialogue that will 'talk to' the perspective of the Avenue." It's not the whimsical kind of characterization you'd expect with such a picturesque area. But you can only imagine that the energetic buzz of the area is portrayed through and through in the designs. It would be great to see more cities cultivating regional identity through projects like this.

Check out more work from Turn Me On Design here. (Make sure to click the light switch on their logo for some user-engagement fun.)