Kevin Gaunt (rightmost on photo) of the Umeå Institute of Design in Sweden has been chosen as the winner of the student challenge. The challenge focuses on the design of the experience of the child health record, which is a critical component of current health information systems worldwide. This is also a key focus of the work done by the Bill and Melinda Gates Foundation.
Over six million children under the age of five died last year; more than half of these deaths could have been prevented with existing interventions. The global public health community could save millions of lives in the coming years by gaining the trust of families and informing them about how to access effective information about healthcare and hygiene. But, health organizations remain challenged by how to reach remote populations with life-saving health information when these children or their parents do not speak their country's national language or cannot read.
Rethinking and designing that experience was at the heart of this year's challenge.The solution developed by Kevin Gaunt was to encourage word-of-mouth sharing of health information in a narrative form, similar to the communities' own fables. After a person hears the story, they are given an amulet with a stone from the village and encouraged to retell the story when someone asks what the amulet means.
Skye Gilbert of the Bill and Melinda Gates Foundation said: "Kevin's solution can scale quickly and brings health information into the community dialogue using people's downtime. With the use of a pebble, strung on a necklace like an amulet, he tied an artifact to storytelling that would normally be of no value. It reinforces the memory of the information. With the use of a pebble he has created something meaningful from a commonly available natural object."
The award given to Gaunt consists of books from Rosenfeld Media and Cooper; design software from Adobe, Autodesk, Axure, and Clearleft; training from Cooper U and User Interface Engineering (UIE); conference registration to UX Australia; a subscription to Uber conference; and a $100 gift certificate from Core77.
Furthering interaction design through education is a core focus of IxDA. As part of this commitment, IxDA runs the annual Student Challenge to showcase the best practices coming out of interaction design programs worldwide while giving student finalists the opportunity to demonstrate their skills to potential employers
Finalists were selected from an international pool of exceptional graduate and undergraduate students and were invited—free of charge--to Amsterdam where they participated in a three-day challenge at IJsfontein Interactive Media, which kicked off with a master class with industry mentors on February 4.
Each year, the topic of the IxDA Student Design Challenge is provided by an industry sponsor, and this year marks is the first time the challenge is supported by an NGO.
The Bill and Melinda Gates Foundation has chosen the Student Design Challenge to complement the foundation's Record for Life [PDF] contest that launched in Fall 2013 and is focused on redesigning the child health record to make it easier to interpret and use. The IxDA Student Design Challenge focuses instead on the design of the experience of the child health record: to improve how, where, and when this record is distributed, accessed and used in order to make it a more effective tool for health information and education throughout childhood. More specifically, the challenge is to support how families use the record as an informational tool that prompts choices and actions that lead to better healthcare for children.
The jury included:
- Angel Anderson, VP / Experience Director, Crispin Porter + Bogusky
- Miles Begin, Director of Design, Enterprise Growth, American Express
- Peter Boersma, Interaction Design Director at Blast Radius
- MJ Broadbent, Principal, MJ Broadbent Design
- Wayne Coughlan, Cape Peninsula University of Technology
- Bill DeRouchey, Design Studio Lead, GE Software
- Dustin DiTommaso, Vice President Experience Design, Mad*Pow
- Susan Dybbs, Managing Director of Interaction Design, Cooper
- John Payne, Principal, Moment
- Dianna Miller, Innovation Catalyst, Fidelity Investments [Jury Chair]
- Chris Noessel, Managing Director, Cooper
- Izac Ross, Interaction Designer, Cooper [Jury Chair]
- Sudhindra V., Creative Director - Experience Design, SapientNitro
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).