If you want to spread design in an evangelical way, what do you need? A showroom filled with objects? A distribution company to get them from the factory to the end user? A collective of artisans and designers? Workshops to educate consumers about design? In the case of Diego Paccagnella's company Design-Apart, an organization "committed to design as a living process," all four of these things.
Our team brings the process and products of Italian design out of the atelier (art catalog, industrial village, hi-tech laboratory) and directly to customers around the world online and in living showrooms. Advances in technology and methods of production allow us to offer even the most arcane and specialized craftwork at competitive prices. Bespoke, for us, goes beyond handmade and custom. It's a dynamic product of relationships between people, materials and ideas in space.
Check out their sweet video of things being made in Italy:
After scouring Italy to build up a carefully curated network of manufacturers both large and small, some of whom you've just seen in the video, Design-Apart recently opened their first NYC showroom to showcase those manufacturers' wares.
And the space is interactive, rather than a mere museum would-be buyers can stroll through: Inspired by hacker spaces, maker spaces and neighborhood cafes, the Design-Apart Loft is also hosting learning events and workshops centered around architecture, design and craft.
There are brief online traces of these events—for example, after hosting Gaetano Pesce earlier this month, they then posted a micro Q&A with him—but these are mere nibbles, driving home the message that you ought to attend these events in person for the full experience.
Those in the NYC area can keep abreast of Design-Apart's upcoming events here.