e
The Future of Dine-Out Interface Design from... Pizza Hut?
It's been over a year since we've seen interactive restaurant tables in the news, but here comes a new one from Pizza Hut. Yes, the American fast food joint is hoping that if their deep-dish pizzas aren't enough to get you inside, perhaps their fee-yancy touchscreen table will be. Have a look:
What's interesting about this, from a business perspective, is that Pizza Hut is owned by Yum! Brands, which also owns KFC and Taco Bell. While the last interactive restaurant table we looked at was integrated into a one-off restaurant, Yum! Brands (God I hate typing that stupid exclamation point in their name) has some 40,000 restaurants in over 125 countries.
As for the actual interface design (which was done by creative firm Chaotic Moon), it still seems a bit cutesy to me; I'm not confident that people will want to do a two-finger drag to choose a pie size, for instance—I suspect they'd rather just hit an S, M or L button. But the visual representation of how large something is will probably prove popular. And once the balance between what the technology can do and what people actually want has been worked out, if Y!B decides to move ahead with this concept, we could see mass uptake in a relatively short time period, on account of their size. Presumably they've got the juice to require individual franchisees to integrate these units, handily spreading the costs out.
-
oFavorite This
-
Q9Comment
Guides to Industrial Design
Core77
Industrial Design
Resources
Industrial Design
Resources
-
Core77 Guides
Resources for Industrial DesignersGo -
The Best Desktop CNC Milling Machines
- p
5 Contributors | 7 Items | 6 VotesA desktop CNC milling machine can be a practical addition to your prototyping or small-scale fabrication operations.
-
The Best 3D Modeling Software for Industrial Designers
- p
10 Contributors | 15 Items | 263 Votes3D modeling has been a part of the profession of industrial design since before computers were even conceived.
-
The Best Online Learning Platforms for Industrial Design4 Contributors | 11 Items | 60 VotesWith so many online learning platforms out there, it can be hard as a designer to decipher where to go...
-
Best Affordable Professional 3D Printers
- p
9 Contributors | 15 Items | 57 VotesWe are building this list as a resource for designers who are looking for a starting point in picking a...
-
The Best 3D Printing Services
- p
7 Contributors | 12 Items | 105 VotesIn the 1990s 3D printing was adopted by forward-looking design studios for prototyping – it was not widespread though for...
-
3D Model Resources3 Contributors | 12 Items | 22 VotesCommunity driven, engineering oriented, detailed and aesthetic, 3D printing oriented, royalty-free, paid, free.
-
A Guide to Design Research Tools2 Contributors | 6 Items | 5 VotesTechnology can be a great help when it comes to organizing your research on an ongoing project or in new...
K
{Welcome
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
K
Reset Password
Please enter your email and we will send an email to reset your password.
Comments