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International Home + Housewares Show 2014: Mollaspace Turns Optical Illusions into Functional Products

By Core Jr - March 27, 2014
in International Home + Housewares Show

Content sponsored by the IHA

If the novelty product category seems to be an inexhaustible source of visual puns and other clever gift items, brands like Kikkerland, DCI, Fred & Friends, and at least a couple other mainstays of NY NOW and IH+HS offer reliably entertaining (and video-friendly) on a seasonal basis. This time around at the Housewares Show, we caught up with Los Angeles-based Mollaspace, who were exhibiting at Chicago's McCormick Place for the very first time. The X-Ray playing cards struck our fancy at NY NOW, so it was good to have Fumi Suzuki walk us through some highlights from the new collection.