10 Comments

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  esontayug

  5 years ago

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  automation anywhere logo is better than airbnb

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  Jake

  5 years ago

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  It looks identical to a company called Automation Anywhere.

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  Mike

  5 years ago

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  Couldn't even finish reading the headline, before I was deciding if boobs or a nut-sack was staring back at me. Have to wonder if this really is a home-run and how everyone seemed to miss it.

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  TKeystone

  5 years ago

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  Totally tits, literally and figuratively.

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  Charlotte

  5 years ago

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  I'm sorry, but it looks like a weird amalgamation of every single sexual organ.

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  zacg

  5 years ago

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  I suggest you all look up Automation Anywhere and their logo (which came first). Straight copycat design.

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  J

  5 years ago

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  Wow - it's amazing to see how unflinchingly designers defend their fellow designers.
  
  This is just bad work. Awkward logo. Try-hard branding.
  
  This is a case study in how strong group-think is in many design/product organizations. Obviously no one had the (pun intended) balls to stand up and say that the logo looks like two varieties of genitalia.

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  John Smith

  5 years ago

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  Looks like boobs.

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  JMeriwether

  5 years ago

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  Not impressed with the Airbnb live stream event at all. By the end, it had become one big infomercial promoting merchandise and a harsh grab at free advertising. Congrats to Airbnb on getting a logo and overhauling the site, because they needed that, but if they wanted their customers to do more promoting for them, they really should have just been honest about it. (They also should have had someone design a better logo... the color is awful and the design has been labeled a "sexual Rorschach test" by Gizmodo.) Dressing it up as some big peace/love/unity thing and expecting the customer not to notice what they did, well, I guess they think we're stupid. (Or their ad/marketing/design firms do.) If they wanted us to help promote the brand, they could have just asked. Most of us wouldn't mind, as long as we'd previously had a great experience with them. However, pretending they're doing more than that is a major turnoff.

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  manuel toscano

  5 years ago

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  It's definitely cute, but I don't fully understand the unchecked acclaim coming from Core77. It could be easily argued that this type of treatment enhances the separation between Air and BnB, which would be effective if this was an airline. The shape of the logo also appears more romantic then architectonic, making it a little more ambiguous then it needs to be. Identities are ultimately tested both by time and the ability of the organization to put it in the right branding context. We should all be a little more subdued and patient, especially when judging new identities, before we go ahead and immediately declare them a "home run".

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