Color trend research agency Global Color Research took over the green outside Shoreditch station last week at London Design Festival, collaborating with material and surfaces specialist Giles Miller to create this unusual multi-colored obelisk in celebration of the dark art of colour forecasting. "Global Color Research has been successfully prediciting and applying color trends in design for 15 years. The science behind precise forecasting isn't simple but the results are clear..."
The installation—comprised of a frame holding a number swatches from the GCR archives, tracking the developing taste for colors from 2006 to (erm...) 2016—took on something of a religious character, with weary LDF-goers taking rest beneath its predictions past and present.
A smaller version of the sculpture was also on show at design show Tent London for those in need a mid-fair solace. All hail the gods of color!
Sam Dunne is a designer, strategist and writer based in London. Sam is founder of design strategy agency Cohere and Contributing Editor at Core77—reporting broadly on design, technology, food and object culture.