Today, Londoners were treated to a dual celebration of the highest order: The historic Borough market on the south bank of the Thames marking its 1,000th year (nope, not an not an extra zero added in error) in business AND the observance of Apple Day (a technically international festivity marked mainly by Brits). Having clearly anticipated this momentous concurrence for some time, the market commissioned London based agencies TinMan and Teatime to create an installation befitting of such an occasion—and what better way to celebrate this humble fruit than pay homage to the brand that has usurped its image.
The installation parodying the tech giant's distinctive retail spaces—mildly amusing but also fairly brave considering Apple's recent nailing down of the rights to 'own' the design of their spaces—featured 1000 apples of all manner of varieties displayed en masse on walls and individually laid out on clear acrylic pedestals on counters with accompanying specs, of course.
Whilst of course mainly nonsense, it is a rare occasion that we're given such an education and moment of quiet contemplation of the incredible nutritious creations of mother Earth in all their fascinating sorts—I refer you to the charmingly named "Knobby Russett" below. Perhaps our relationship with fruits and vegetables would be very different if we gave them such forums more regularly, and afforded these wonders of the natural world the reverence we reserve for our electronics.
Of course, Borough market is not the first to mimic the stores of Apple—Somersby Apple Cider having made this (slightly cleverer) parody of the in-store experience and surrounding fandom over a year ago.
Sam Dunne is a designer, strategist and writer based in London. Sam is founder of design strategy agency Cohere and Contributing Editor at Core77—reporting broadly on design, technology, food and object culture.