To Brits, the frenzied shop-fest of Black Friday (a phenomenon slowly spreading to our shore) seems like an odd tradition to follow on from a day of giving thanks—a sentiment shared by counter movements such as Buy Nothing Day and, I dare say, by a number of our American readers. The absurdity of the custom is illustrated eloquently by British comedian turned political activist Russell Brand in a video lampooning Fox News coverage of the "pilgrimage of capitalism that has found its way to the forefront of American cultural life" in the light of planned Black Friday strike action of Walmart staff for the third year in a row.
If scenes of consumers and striking shop assistants staking out retail centers in the early hours of a winter morning wasn't distressing enough, a Brazilian clothing brand has taken it upon themselves to envisage a future where Black Friday deals are inescapable. The video campaign by Brazilian creative director Antonio Correa for Colombo expounds the problem of high flying executives simply too busy to step out of the office to take advantage of Black Friday savings (ah, Capitalism eh?). The solution to this troubling situation? Fill the skies of Sao Paola's Business District with the apocalyptic sight of headless, poorly articulating human figures hanging limp from whirring drones, of course—completing the picture with price tags on their clothing for our deprived protagonists to glimpse through the windows of their corporate prisons.
Fortunately, we might expect to spared such winged direct marketing (at least) this year—but the stunt does offer some interesting food for thought on the as yet unidentified implications of urban drone use should Amazon and its peers ever get such initiatives off the ground.
Sam Dunne is a designer, strategist and writer based in London. Sam is founder of design strategy agency Cohere and Contributing Editor at Core77—reporting broadly on design, technology, food and object culture.