It's unlikely that 2014 will be fondly recalled as the year that saw the experience of buffering truly enter popular culture consciousness—but perhaps it should? In April, we saw Swedish broadband provider Ume.net hack an Oculus Rift headset to show what life would be like if we lived with the lag we experience online in our offline lives (with quite entertaining results). Over here in the UK, actor Kevin Bacon advertises network provider EE's 'superfast' 4G with spots warning of the perils of 'buffer-face'.
Now Brooklyn-based THINGMADE are paying tribute to the gods of digital loading sequences with this mesmerizing neon light sculpture in the image of the on-screen icon—as the website explains taking this "symbol of anticipation, frustration and promise and [extending] it indefinitely."
Christened the "Gyroscopic Illuminated Figure"—presumedly in some sort of joint tribute to the Graphic Interchange Format (GIF) image format that the piece's sequence also imitates—this neon sign looks perfect for an aloof Brooklyn night club or San Fran startup brigade haunt, but at a price of $20,000 you may have to wait for the Instructable or a replica before you get your hands on one yourself.
Sam Dunne is a designer, strategist and writer based in London. Sam is founder of design strategy agency Cohere and Contributing Editor at Core77—reporting broadly on design, technology, food and object culture.