Gin or Vodka? Don't remember? Fosta argues for redistillation in the Industrial Design process
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It's the first day of a new year and what better way to start than with some food for thought. We've rounded up our favorite design thinking pieces from 2014 on a range of topics from design education to tips for getting hired at a design firm, thoughts on social design to questioning the term industrial design itself. Sit back, dive in, and get ready for another year.
But first, if you're still feeling a bit hazy from last night's celebrations, how about some hair of the dog...
Redistillation in the Industrial Design Process, or Why Gin is Better than Vodka, by Fosta
"...By simply following a path of endless reduction we distill out every impurity, we filter every trace of individuality, every element that deviates from the drive towards that (false) grail: a simple singular expression of form and interaction. Whilst the technical prowess needed to achieve such simplicity is significant and admirable, I am often struck by just how dull the results can be."