In exchange for their advertising slogans, catch phrases or campaign ideas, participants could win cash prizes from $50 to $500 and the bragging rights of seeing their ideas used to sell anything from Coke to Levi's jeans. The prizes aren't much right now, but Hoffman hopes to increase the rewards as Adcandy takes off, maybe even to a more standard percentage system. ... While Adcandy has a different model, Carrie McLaren of Stay Free magazine says, "It's safe to say that $50 for a winning idea would be comparable to sweatshop labor in the advertising world." Most participants aren't interested in the prizes right now, but really want the chance to contribute their original ideas.This sounds familiar.
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
Please enter your email and we will send an email to reset your password.