Chicago is known for its style of pizza, but it doesn't get nearly enough credit for its hotdogs. A typical Chicago dog includes: a hotdog, slice of pickle, wedges of tomatoes, neon green relish, chopped onions, hot peppers, celery salt, mustard, and a bun with poppy seeds. It eats like a meal.
A couple of weekends ago I came across Superdawg. Superdawg is what happens when you marry an awesome product (Chicago dogs) with an awesome experience. Argyle everywhere. A sentient hotdog wearing a Tarzan outfit. French fries cut in such a way that they absorb ketchup. A box that doesn't call itself a box but "a lounge".
You have to love when a product embraces what it truly is and then goes all the way with it.
Don Lehman is a Chicago-based industrial designer and the founder of More/Real, a startup focused on making technology feel invisible. More/Realâ€™s first product, Stylus Caps, turns common pens and markers into touchscreen styluses.
Don has been honored by the IDSA, featured in the CES Innovation Showcase, and his design for the Contigo Autoseal Travel Mug was named by Bloomberg Businessweek as one of the 50 Coolest Designs of the 21st Century. He has contributed to Core since 2001, first with his column, "The Student Life", documenting his design school years at RIT, and since then posting news and columns.