All this made Tennyson a valuable addition to the 2014 Core77 Design Awards when he accepted our invitation to be the Jury Captain for the Service Design category. He and his jury team sought to surface the service design projects that demonstrated the greatest empathetic eye and in doing so, bring more attention and a broader audience to the industry. Here are his thoughts on why the Core77 Design Awards matter to the Service Design industry. If you work in Service Design and have great ideas to share, enter your designs today!
TP: We considered three things when looking through the applications. We called them: The designer’s eye, execution and service equity. The first speaks about the designer’s ability to uncover and address a real issue, the second about the presentation layer, and the third about the business model, including how the service exchanges are balanced between actors.
What surprised you the most when you were a Jury Captain?
TP: First, the support I had. Considering my agenda, I would not be capable of making it without it and the Core77 Design Awards team were spot on in giving me tools and head-starts.