The University of Cincinnati is taking on Art Center and CCS in Detroit in the transportation design business. Here is some local coverage of the program. Though it just became an official major in 2004, as an optional studio in the ID program since the 90's it has already placed graduates at Honda, Mitsubishi, and Cadillac. Apparently they have some deal to get free Red Bull that works into their strategy.
Click here for the article
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I made history!
The recent popularity and monumental development of the program can be attributed to the passion of Brigid O'Kane, who is the transportation design studio professor...
O'Kane found her way into the halls of DAAP after 10 years as a senior lead creative designer at General Motors...
O'Kane goes from person to person, helping the students with their designs and giving her professional input gained from her experience as a designer. That experience includes a major contribution when she was the designer behind GM's innovative car, the Aztec...
The Aztek has been the poster-car for GM's canny ability over the last decade to survey the marketplace, poll consumers, anticipate style trends and come up with something so wrong-headed as to make Sony's commitment to Beta look like marketing genius...
GM product boss Bob Lutz has quipped, "We'd fire the guy who greenlighted the Aztek if we could find anyone willing to admit it."...
It's been so unpopular from a design standpoint that GM and dealers have had to discount the heck out of it...
http://www.businessweek.com/the_thread/brandnewday/archives/2005/07/_in_the_summer.html