Google Will Eat Itself is not a Poppies side project although I bet they wish they thought of it. Using the money generated by Google Ads on a number of secret websites, GWEI automatically buy Google shares which will ultimately be handed over to the GTTP Ltd. [Google To The People Public Company] which distributes them back to the users (clickers) / public.
Its only 3.443.287.037 Million years until GWEI fully owns Google. Awesome !!